Khyati Rughani
About Us
Where Minimalism Meets the World
A Fresh Perspective
At the helm of her eponymous label, Khyati Rughani brings a fresh perspective to contemporary fashion—one that transcends borders while remaining deeply rooted in values. At KR, clothing is more than fabric and form; it is a philosophy of belonging, a vessel for stories, and a reflection of the way we choose to inhabit the world.
Guided by an instinct for detail and a spirit of simplicity, Khyati draws her creative compass from travel, nature, and culture. The quiet discipline of Japanese minimalism, the exuberance of artisanal craft, and the harmony of natural landscapes converge seamlessly in her design language. The result: fluid, versatile silhouettes that are understated yet universally resonant.
A storyteller at heart
Sustainability is at the heart of her practice. Each collection is a careful exploration of organic materials, ethical craftsmanship, and mindful innovation—designed to move as freely as the women who wear them, across seasons, cultures, and continents. Neutral palettes form a timeless canvas, while subtle cultural accents breathe life into pieces that never bow to fleeting trends.
Khyati is more than a designer; she is a storyteller. Every garment is conceived as a chapter—an ode to landscapes, traditions, and the philosophy of living lightly on the earth. Her collections invite women to dress with elegance and intention, selecting pieces that are as meaningful as they are beautiful.
In an industry often driven by excess, Khyati Rughani offers an alternative: fashion that is minimal yet profound, elegant yet responsible. Her brand essence captures it best—“Where Minimalism Meets the World.
About the Designer
Khyati Rughani, Founder and Creative Head of KR, believes fashion should lift you up, never hold you back. A graduate of FIDM, Los Angeles, she brings global perspective and refined craftsmanship to everything she creates.
Her designs focus on confidence and comfort—clothing that moves with you, flatters naturally, and feels timeless yet fresh. Inspired by her travels, the beauty of nature, and artisanal traditions, Khyati combines elegance with ease, making every piece versatile and empowering.
KR is more than a label—it’s a way of dressing with self-assurance and individuality, where every garment is designed to make you feel your best, every single day.
Vision
KR exists to redefine how women experience clothing—moving away from rigid rules of size, trend, and occasion. Our vision is to create garments that embrace individuality, honor craftsmanship, and empower women to feel beautiful in their own skin.
- Values
Empowerment through clothing – Every design is made to inspire confidence, not conformity. - Size fluidity – We design with the belief that fashion should adapt to you, not the other way around.
- Craftsmanship with conscience – From fabric selection to finishing, quality and artistry remain at the heart of KR.
- Timeless yet modern – Each piece is made to flow with your lifestyle, blending elegance with ease.
- Global inspiration, personal connection – Drawing from travel, culture, and artisanal traditions, KR creates designs that feel worldly yet deeply relatable.